I ran into this issue when deploying an application that uses the DynamicPDF Rasterizer.
After emailing support, who got back to me within the promised 24 hours, they offered some good suggestions.
The solution for me was to use the installer provided on their download page, which in turn installs the pre-requisites (Visual C++ distributable)
Secondly, I changed the reference in my project to the x64 version of the binary, and changed the build platform target
