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	<title>Alex James Brown &#187; usability</title>
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	<description>My Words. By Me.</description>
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		<title>H&amp;M Online Store &#8211; Usability Issues</title>
		<link>http://www.alexjamesbrown.com/web/hm-online-store-usability-issues/</link>
		<comments>http://www.alexjamesbrown.com/web/hm-online-store-usability-issues/#comments</comments>
		<pubDate>Tue, 09 Nov 2010 11:26:00 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://www.alexjamesbrown.com/?p=635</guid>
		<description><![CDATA[I don’t normally do this. But I’m so appalled by the apparent lack of usability testing on H&#38;M’s sparkly new online store, I thought I’d share some of the issues, ...]]></description>
			<content:encoded><![CDATA[<p>I don’t normally do this. But I’m so appalled by the apparent lack of usability testing on H&amp;M’s sparkly new online store, I thought I’d share some of the issues, in a hope someone in their web team picks it up, and does something about it.</p>
<h3>Product Information – modal window?</h3>
<p>Firstly, this is a website.    <br />It is <strong>not </strong>a windows application.     <br />If I click into a product, I still expect to use my back button, <em>(or backspace key for that matter) </em>to get back to where I was previously…     <br />Instead, H&amp;M opens up the product info into a little “modal” window</p>
<h4>Example:</h4>
<p><a href="http://www.alexjamesbrown.com/wp-content/uploads/493043e35ec3_B4D7/image.png" target="_blank"><img style="background-image: none; border-right-width: 0px; margin: 0px 10px 10px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px" title="image" border="0" alt="image" src="http://www.alexjamesbrown.com/wp-content/uploads/493043e35ec3_B4D7/image_thumb.png" width="450" height="281" /></a></p>
<h4>Opens up into inline modal window:</h4>
<p><a href="http://www.alexjamesbrown.com/wp-content/uploads/493043e35ec3_B4D7/image_3.png" target="_blank"><img style="background-image: none; border-right-width: 0px; margin: 0px 10px 10px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px" title="image" border="0" alt="image" src="http://www.alexjamesbrown.com/wp-content/uploads/493043e35ec3_B4D7/image_thumb_3.png" width="450" height="223" /></a></p>
<p>I’d much rather see a page all to itself about that product, with the “goes well with” type stuff below, or incorporated some other way.</p>
<p>If I failed to see the X button in the top right corner, and pressed the back button in the browser, I’m now back at the home page!</p>
<h3>Persist my session! Or at least my shopping cart!</h3>
<p>I was doing a spot of shopping, added about 5 or 6 things to my shopping cart, then I was called into a meeting (inconsiderate in my lunch hour, I know, but hey…)</p>
<p>When I returned, my shopping cart was empty!</p>
<h3>Broken link in email confirmation</h3>
<p>Having finally placed my order, and got an email confirmation, I was kind of interested to know when it would be turning up.</p>
<p>The only part where it looks like you might be able to get hold of this info is:</p>
<blockquote><p>You can add to or change your order online or by telephone at any time until we have despatched your package.</p>
<p>The choice is yours!</p>
<p>Internet: Log onto <a href="https://shop.hm.com/shop/do?action=viewmypagehome">My page</a> where you can easily view, amend and keep track of every aspect of your order.</p>
<p>&#160;</p>
</blockquote>
<p>So when I click that:</p>
<p><img style="background-image: none; border-right-width: 0px; margin: 0px 10px 10px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px" title="image" border="0" alt="image" src="http://www.alexjamesbrown.com/wp-content/uploads/493043e35ec3_B4D7/image_4.png" width="450" height="161" /></p>
<p>I love H&amp;M clothes, but I expected more from this company!</p>
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		<title>Lloyds TSB Phone Insurance &#8211; Forgot Password Problem&#8230;</title>
		<link>http://www.alexjamesbrown.com/personal/lloyds-tsb-phone-insurance-forgot-password-problem/</link>
		<comments>http://www.alexjamesbrown.com/personal/lloyds-tsb-phone-insurance-forgot-password-problem/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 00:41:22 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://www.alexjamesbrown.com/personal/lloyds-tsb-phone-insurance-forgot-password-problem/</guid>
		<description><![CDATA[I recently had the misfortune of losing my whilst in Amsterdam. My bank, Lloyds TSB provide me with phone insurance as part of my gold account benefits, crucially for me, ...]]></description>
			<content:encoded><![CDATA[<p>I recently had the misfortune of losing my whilst in Amsterdam.</p>
<p>My bank, Lloyds TSB provide me with phone insurance as part of my <a href="http://www.lloydstsb.com/current_accounts/added_value_accounts/gold_serv_current_account.asp" target="_blank">gold account benefits</a>, crucially for me, is international loss insurance.</p>
<p>I always follow the rules.    <br />My policy states that I must start the claim within 48 hours of me discovering the phone was lost, so that’s what I attempted to do.</p>
<p><em>A little background…</em></p>
<p>I was in a taxi (phoned for me by the hotel – CitizenM Amsterdam City) about 11pm. I showed the taxi driver (who must of been the only Dutch person I met who did not speak a word of English!!) a map of my destination on my iPhone.   <br />That was the last time I definitely know that I had my phone.</p>
<p>Some time after I had arrived, I went to get my phone, and realised it was gone. Naturally, I assumed it had been stolen, perhaps I’d been the victim of the notorious Amsterdam pick pockets… So I asked the venue I was at to call it. It was still turned on!   <br />I asked them to call my hotel, and explain to them that perhaps it had been left in the taxi, and could they call the company and ask.</p>
<p>When I returned to the hotel later that evening, the phone had not turned up, and the taxi company said nothing had been found in the taxi.   <br />I asked the hotel to call the phone again in the morning – still turned on.    <br />So where it had gone, is anybody&#8217;s guess.    <br /> Perhaps it had been stolen, but the thief (for some odd reason) had not turned it off immediately… Or maybe it fell out, and straight down a drain as I got out of the taxi… Who knows!</p>
<p>Later the next day, I admitted defeat, and made contact with O2, and blocked the handset. Also, as per the instructions on my insurance, I made a report to the police (which wasn’t easy – surprisingly, the level of English wasn’t great, and making them understand that the phone was lost, was pretty difficult)</p>
<p>So there we have it. I’m in Amsterdam, with no phone.</p>
<p>When I got back to the hotel, I logged on to Lloyds TSB’s phone insurance portal:   <br /><a title="http://www.lifestylegroup.co.uk/lloydstsb/" href="http://www.lifestylegroup.co.uk/lloydstsb/">http://www.lifestylegroup.co.uk/lloydstsb/</a></p>
<p>Since I wanted to get my claim in as soon as possible, I clicked the “make claim online” button:</p>
<p><a href="http://www.alexjamesbrown.com/wp-content/uploads/48e17779ebd3_436/lsgOnlineClaim1.jpg" target="_blank"><img style="border-bottom: 0px; border-left: 0px; display: inline; border-top: 0px; border-right: 0px" title="lsgOnlineClaim1" border="0" alt="lsgOnlineClaim1" src="http://www.alexjamesbrown.com/wp-content/uploads/48e17779ebd3_436/lsgOnlineClaim1_thumb.jpg" width="353" height="202" /></a></p>
<p>Next, it asked me for my policy id, which, luckily, I had as part of my documentation I always take on holiday with me. (Obviously, in the below picture I have obscured it)</p>
<p>But then…. password. No idea!</p>
<p>Not a problem I thought, I’ll click the “Forgotten your password?” link</p>
<p>&#160;<a href="http://www.alexjamesbrown.com/wp-content/uploads/48e17779ebd3_436/lsgOnlineClaim2.jpg" target="_blank"><img style="border-bottom: 0px; border-left: 0px; display: inline; border-top: 0px; border-right: 0px" title="lsgOnlineClaim2" border="0" alt="lsgOnlineClaim2" src="http://www.alexjamesbrown.com/wp-content/uploads/48e17779ebd3_436/lsgOnlineClaim2_thumb.jpg" width="319" height="236" /></a></p>
<p>Then…. the biggest problem.</p>
<blockquote><p>Please enter your Policy ID number and mobile phone number. <strong>We will then send you a text message containing your newly generated password.</strong></p>
</blockquote>
<p>&#160;<a href="http://www.alexjamesbrown.com/wp-content/uploads/48e17779ebd3_436/lsgOnlineClaim3.jpg" target="_blank"><img style="border-bottom: 0px; border-left: 0px; display: inline; border-top: 0px; border-right: 0px" title="lsgOnlineClaim3" border="0" alt="lsgOnlineClaim3" src="http://www.alexjamesbrown.com/wp-content/uploads/48e17779ebd3_436/lsgOnlineClaim3_thumb.jpg" width="358" height="201" /></a> </p>
<p>Are you joking?!</p>
<p>Why would I be logging in to this site, if I was still in possession of my phone… the phone that the new password would be sent to?</p>
<p>This left me completely unable to make the claim within the allotted time – Their offices were shut after 8pm, and I had no time before I was due to check out and meet some friends the next day, before heading to the airport for my flight home.</p>
<p>My plane got into London at 7:30 pm, which still didn’t leave me any time to make contact with their offices!</p>
<p>I made a point of phoning at exactly 8am on Tuesday (about 8 hours after the 48 hour deadline) and explained my problems (including the glaring accessibility / functionality problems highlighted above)</p>
<p>The customer service agent explained to me that as I was abroad, they do take this into account, so fingers crossed they understand the problems I had!</p>
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